ALTAROMA - Rome Fashion Week 2017


18/05/2017

ALTAROMA

Rome Fashion Week – July 2017

 

Regent International is pleased to introduce You to one of the most important events of the worldwhide movida, that will take place in Rome from 6th to 10th of July: Altaroma is the new platform for rising designers, synonymous of tradition and experimentation. It’s the promotion of fashion as an inherent value of Made-in-Italy and Italian style: the same values that have made Rome famous throughout the world.

A place where art, couture and culture merge and inspire people from high fashion, cinema, art and craftsmanship.

The event concepts are:

·        FASHION HUB

Dedicated to talent scouting, training and the creation of emerging talent.

·        ATELIER

A hub of fashion shows and the presentations of couture houses, small ateliers, artisanal and tailoring establishments.

·        IN TOWN

A section dedicated to those projects and businesses associated with fashion that during the event seize this opportunity to promote themselves and establish useful business contacts in the city.



The total area of Altaroma is 72.000mq, divided into 23 indipendent locations; the heart of the event is located in the Guido Reni District, close to the Auditorium Parco della Musica, to the Foro Italico, to the Ponte della Musica and to the PalaTiziano.

18.000 people will join every exhibition, 450 will be at the fashion shows and 800 at other events; also, 4.000 invitations will be sent to various celebrities.

Around 400 people from national and international press join every edition of Altaroma, to support and expose the Italian haute couture in the world.

There will be important journalists working for many main national and international news medias about fashion and lifestyle, such as Vanity Fair, Cosmopolitan, Marie Claire, Vogue, ELLE, AnOther, La Repubblica, il Corriere della Sera, Il Messaggero.

Also, some of the most followed bloggers and influencers will take part in Altaroma as well, and they will play a significant role to promote the event, considering how important internet is for the worldwhide communication and the brand sponsorship.

Who is On Next?

Who is On Next? is a talent scouting project organized by Altaroma in collaboration with Vogue Italia, whose aim is the search and promotion of young creative talent on the national and international fashion scene; important representatives from employment, newspaper business and buyers will join the jury.

Who is On Next is Web-Reality on the official Altaroma channels, to meet the main caracters of the event and to discover new fashion trends through interviews, photos and special features.

 

Altaroma Fashion District

Altaroma will introduce a new show during this year, called Altaroma Fashion District: it will be dedicated to the promotion of core business events and it will be made by stylists and designers from past editions of Who is On Next? and the finalists of the next one.

There will be 7 fashion shows from rising designers in Guido Reni District rooms; these shows will be specifically meant for selected people and for the press.

·        50/100 ticket will be sold to the people of the village, selected through social media channels;

·        50/100 can be sold/distributed to 5 stars hotels for 40+ euros, they will ensure the access to the Fashion District section for all of its duration (5 days) and they will guarantee the tourist-possible buyer’s quality; they will also provide the owner a seat in the first rows.

 

During every evening, from 6th to 9th July, starting from 21:00, there will be a fashion show with around 1.000 joining people per day; the show will be followed by a party.

Various spots of the village will be occupied by the sponsors, and they will be located between the fashion shows, the exhibitions and other events such as the sponsorhip of Altaroma products.

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Altaroma and Regent International

Altaroma, through Regent International, provides an exclusive service package to everyone that wants to join and fully appreciate its events; the package includes:

·        The possibility to participate to the opening of 2 exhibitions during the beginning of Altaroma (6th July);

·        The possibility to take part in one of the rising designers’ exhibition during the “Who is On Next?” contest (we will inform you as soon as possible about the exact time they will take place);

·        The invitation to join the evening opening parties that will take place from 6th to 9th July. You can ask for extra services for one of the evenings (such as priv√® reservations) at just 60 euros per person.

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If you are interested in participating or to ask more informations about the event:

Regent International

Via Appennini, 47

00198 Roma

Phone:+3906 844601   Fax:+3906 84460318

 

   General Director     Administration Office

  Giovanni Tiradritto         Vanessa Fossati

g.tiradritto@regint.it    v.fossati@regint.it

                 Web: www.regentworld.it